Practical Applications of AWS SES Integration

• Marketing Automation: Trigger personalized follow-up emails when prospects engage with content
• Customer Onboarding: Send sequenced welcome emails with setup instructions after sign-up
• Order Management: Automate purchase confirmations and shipping updates
• System Monitoring: Alert technical teams when systems report issues
• Lead Nurturing: Create sophisticated drip campaigns based on user behavior
• Feedback Collection: Automatically request reviews after service completion
• Re-engagement: Identify inactive customers and send targeted win-back campaigns

These automated workflows eliminate manual tasks while ensuring communications are timely, relevant, and consistent - creating better customer experiences while reducing operational overhead.