Why Subscription Businesses Need Automation

Managing subscriptions manually creates multiple pain points:

• Critical events like trials ending, payments failing, or plans upgrading often go unnoticed
• Customer communication delays lead to higher churn rates
• Finance teams waste hours on reconciliation and reporting
• Data silos between billing and other systems create inconsistent customer experiences

With the average SaaS business having 40+ subscription-related events that require action, manual handling is impractical and error-prone. The Chargebee Trigger integration solves this by creating instant, automated responses to critical billing events.