Core Integration Capabilities

• Bidirectional Sync: Keep contact data current across all systems
• Trigger-Based Automation: Launch actions based on events in any connected app
• Custom Workflow Building: Design complex marketing sequences without coding
• Data Enrichment: Augment ActiveCampaign contacts with data from other sources
• Conditional Logic: Create sophisticated workflows with if/then rules
• API Access: Leverage the full power of ActiveCampaign's API for custom needs

Business Impact: These capabilities enable sophisticated marketing automation previously only available to enterprises with large technical teams and budgets. Now businesses of any size can implement advanced marketing workflows with minimal technical resources.