Current Challenges in Competitive Ad Analysis:

• Marketing teams spend hours each week manually checking and analyzing competitors' ads
• Subjective, inconsistent analysis leads to missed patterns and insights
• Scaling analysis across multiple competitors and hundreds of ads is virtually impossible
• Transcribing video content is tedious and error-prone
• Unstructured data makes it difficult to track meaningful trends over time

The Cost of Manual Processes: Valuable strategic time is wasted on low-level research tasks, while the subjective nature of manual analysis means companies miss critical competitive advantages and emerging market trends.