Critical Challenges in Sales Follow-Up

• Time Consumption: Sales reps spend 5-8 hours weekly just identifying which prospects need follow-up
• Missed Opportunities: 44% of sales reps give up after one follow-up, yet 80% of deals require at least five touches
• Manual Tracking: Spreadsheets and CRM notes create administrative burden
• Calendar Coordination: Finding available slots is tedious and error-prone
• Inconsistent Execution: Quality varies based on rep workload and priorities

The cost? According to research, ineffective follow-up processes result in 30% of qualified leads never receiving appropriate follow-up, directly impacting revenue and ROI on marketing investments.