Manual Research: The Hidden Productivity Killer

When automating business processes, information gathering remains a persistent bottleneck:

• Content creators spend up to 33% of their time researching information
• Data quickly becomes outdated, requiring constant reverification
• Switching between research tools and content platforms disrupts workflow
• Accuracy varies widely between sources, requiring additional verification

Traditional automation can handle structured tasks but struggles with the dynamic, contextual nature of information gathering. This creates a critical gap where human intervention remains necessary, limiting the potential of full workflow automation and maintaining high operational costs.