Manual Feedback Analysis: A Broken Process

• Time Intensive: Marketing teams spend 15+ hours weekly reviewing feedback
• Inconsistent Classification: Human bias and fatigue lead to variable interpretations
• Delayed Insights: Critical negative feedback often identified too late
• Difficult Quantification: Hard to track sentiment trends over time
• Resource Constraints: Scaling feedback analysis requires hiring more staff

Without automation, businesses struggle to capture the full value of customer feedback data, missing opportunities to improve products, services, and overall customer experience at the speed modern markets demand.