Current PR Research Challenges:

• Information overload across social platforms makes manual monitoring unsustainable
• Subjective sentiment analysis leads to misjudged public reaction
• Time spent reading articles reduces campaign development time
• Delayed response means competitors beat you to trending stories
• Inconsistent reporting creates collaboration bottlenecks

By automating these processes, your team can identify PR opportunities others miss, develop more effective campaigns built on objective sentiment analysis, and execute faster through streamlined team collaboration—all with minimal technical setup.