Current Challenges:

• Time-Consuming Process: Marketing staff spend hours navigating complex OAuth flows in the Facebook Developer Console
• Frequent Disruptions: Short-lived tokens expire within hours, requiring constant regeneration
• Technical Complexity: Token conversion requires multiple API requests and developer knowledge
• Scale Issues: Managing tokens across multiple Facebook Pages becomes exponentially difficult
• System Failures: Expired tokens cause marketing automation tools to fail without warning, disrupting campaigns and content publishing schedules

These challenges affect digital marketing agencies, e-commerce businesses, and media companies most severely, with social media managers and marketing automation engineers bearing the operational burden.