Current Pain Points in Social Media Monitoring:

• Staff spends hours daily checking Twitter manually
• Critical mentions are frequently missed, delaying responses
• Inconsistent coverage during non-business hours and weekends
• No standardized process for sharing mentions with relevant teams
• Response times vary widely, affecting customer satisfaction

Business Impact: Companies experiencing these issues face damaged brand reputation, missed customer service opportunities, and inefficient use of valuable marketing and support resources—all directly impacting bottom-line results.