The workflow operates through an elegantly simple three-step process:

1. Input: Store your initial seed keywords in Airtable, providing a structured database for your product keyword research

2. Processing: The workflow automatically sends each keyword to the Amazon Completion API, which returns algorithmically relevant keyword suggestions based on actual Amazon search patterns

3. Output: Results are automatically stored back in your Airtable database, organized and ready for immediate implementation in listings and PPC campaigns

This seamless integration requires minimal setup with no complex configuration, making it accessible even for non-technical Amazon sellers.