Current Pain Points in Social Media Monitoring:

• Customer service teams waste hours manually checking profiles
• Critical profile changes often go unnoticed for days or weeks
• Life events that signal engagement opportunities are missed
• Staff resources are diverted from high-value customer interactions
• No standardized process for communicating changes to relevant team members

The manual approach creates significant business costs: delayed responses, missed sales opportunities, inconsistent customer experiences, and inefficient allocation of team resources across retail, financial services, and hospitality sectors.