A four-step intelligent process:

1. Collection: Automatically fetches potential brand mentions from Reddit
2. Smart Filtering: Focuses on high-quality content (5+ upvotes, posted within 7 days, original content only)
3. AI Verification: Uses OpenAI to determine if posts genuinely relate to your brand
4. Classification & Summarization: AI categorizes relevant mentions and creates concise bullet-point summaries

The final output delivers a comprehensive weekly digest via email or Slack, transforming hours of manual work into an automated process requiring only minutes of review time.