Current Challenges in Follower Management:

• Constantly checking notifications or follower lists is time-consuming
• Personally crafting welcome messages becomes impractical as audience grows
• Inconsistent engagement leads to missed relationship-building opportunities
• Manual processes create engagement gaps during busy periods
• The most critical time to engage followers (when they first connect) is often missed

Without automation, social media managers face a difficult choice: neglect new follower engagement or spend hours on repetitive messaging tasks that could be better used for strategic activities.