The Technical Framework:

1. Event Detection: TwentyCRM's webhook trigger captures new events as they occur
2. Data Filtering: The workflow extracts critical information from the webhook payload
3. Automatic Logging: All incident details are recorded in Google Sheets for complete documentation
4. Smart Channel Selection: Based on event type/severity, the system determines the most appropriate communication channel
5. Targeted Notifications: Alerts with relevant details are automatically dispatched to pre-configured channels (Slack, email, etc.)

This creates a fully automated incident notification system that requires minimal human intervention while ensuring maximum visibility for critical events.