
The Personalization Challenge
Why Most Marketing Teams Struggle with Scale
Current Pain Points in Email Marketing:
- Manual creation of personalized emails consumes enormous time and resources
- Maintaining personalization while ensuring consistent messaging is extremely difficult
- Content creation for each segment requires significant creative effort
- Poor timing and batch sending often trigger spam filters
- Tracking which recipients have been contacted requires meticulous record-keeping
The Result: Most marketing teams either sacrifice personalization for scale or limit their reach to maintain quality—neither option delivers optimal results in today's market where customers expect both personalization and consistency.