Current Challenges with Iterable User Management:

• Time-intensive manual processes require constant attention from marketing operations
• Synchronization delays prevent timely campaign launches
• Data inconsistencies lead to targeting errors and poor customer experiences
• Technical complexity requires developer assistance for routine data tasks
• Siloed customer information across multiple platforms creates blind spots

The average marketing team spends 5-10 hours weekly just maintaining data consistency between systems, resulting in delayed campaigns and missed opportunities.