The Current Pain Points:

• Time Drain: Social media managers spend 5-10 hours weekly creating Twitter content
• Inconsistent Posting: During busy periods, posting schedules fall apart
• Burnout Risk: Continuous content creation leads to creative exhaustion
• Scaling Issues: Managing multiple accounts or increasing frequency becomes impossible
• After-Hours Work: Time-optimal posting often requires working outside business hours

These challenges make it nearly impossible to maintain the consistent, high-quality presence needed for Twitter success. Most brands either invest heavily in dedicated teams or accept inconsistent results - neither being an optimal solution.