The Real Impact of Email Validation Challenges:

• Financial Waste: Organizations spend up to 25% of email marketing budgets sending to invalid addresses
• Reputation Damage: High bounce rates can lead to blacklisting and deliverability issues across all campaigns
• Misleading Analytics: Invalid contacts skew campaign metrics, hindering accurate performance assessment
• Compliance Risks: Maintaining outdated or invalid contact data may violate data protection regulations

Current Validation Process Limitations:

• Time-consuming manual verification processes
• Error-prone spreadsheet exports and imports
• Disconnected third-party validation tools
• Inconsistent validation schedules leading to data degradation