The Real Impact of Invalid Emails

The average marketing database contains 20-30% invalid or risky email addresses, directly causing:

• Damaged sender reputation when messages bounce
• Wasted marketing budget on undeliverable messages
• Skewed campaign metrics leading to poor decision-making
• Increased risk of being flagged as spam
• Potential blacklisting by email service providers

Manual verification is practically impossible at scale - checking just 1,000 emails would take approximately 83 hours of labor. Meanwhile, the cost of doing nothing continues to drain resources and undermine campaign effectiveness with every send.