The Technical Journey of Contact Enrichment:

1. Trigger: The workflow activates automatically when new contacts are created in HubSpot
2. Data Extraction: Contact identifiers (email, name, company) are passed to ExactBuyer's API
3. Enrichment Process: ExactBuyer returns comprehensive data including:
   • Verified phone numbers and email addresses
   • Social media profiles (LinkedIn, Twitter, etc.)
   • Company information (size, industry, location)
   • Professional background and job history
4. Data Mapping: The workflow maps returned fields to corresponding HubSpot properties
5. Profile Update: HubSpot contact records are automatically enhanced with the enriched data

All of this happens in seconds, with no manual intervention required.