The Hidden Cost of Bad Addresses

The Hidden Cost of Bad Addresses

How unverified addresses damage your marketing ROI

The Problem: Unverified Addresses Are Costly

  • 5-15% of all direct mail is undeliverable, wasting thousands in printing and postage
  • Manual verification is time-consuming and error-prone
  • Undelivered materials create missed opportunities and poor customer experience
  • Staff must manually update CRM when mail is returned, often weeks later
  • Without verification, businesses remain unaware of delivery issues until after campaign completion

The Solution: Automated Address Verification

Our workflow eliminates these issues by validating addresses at the point of entry, preventing bad data from contaminating your marketing database.