
The Hidden Cost of Bad Addresses
How unverified addresses damage your marketing ROI
The Problem: Unverified Addresses Are Costly
- 5-15% of all direct mail is undeliverable, wasting thousands in printing and postage
- Manual verification is time-consuming and error-prone
- Undelivered materials create missed opportunities and poor customer experience
- Staff must manually update CRM when mail is returned, often weeks later
- Without verification, businesses remain unaware of delivery issues until after campaign completion
The Solution: Automated Address Verification
Our workflow eliminates these issues by validating addresses at the point of entry, preventing bad data from contaminating your marketing database.