Simple, Powerful Automation

1. When a new contact is created in Groundhogg CRM, a webhook triggers the workflow
2. The contact's address information is automatically extracted
3. Address data is sent to Lob's verification API via HTTP Request
4. Lob analyzes the address against USPS databases and returns deliverability status
5. The workflow updates the Groundhogg contact record with verification results
6. Verified addresses are tagged for inclusion in campaigns, while problematic addresses are flagged for correction

Totally Hands-Free Operation Once configured, the system operates 24/7 without any manual intervention required.