Automated Intelligence at Work

Automated Intelligence at Work

How the Contact Enrichment Workflow Functions

Four Simple Steps to Rich Contact Data

  1. HubSpot Trigger: Workflow activates instantly when a new contact is created
  2. Get Contact: System retrieves the contact's basic information (typically just email)
  3. Clearbit Enrichment: API automatically discovers 85+ data points about the person and company
  4. Update Contact: All discovered information is automatically written to the HubSpot contact record

The entire process completes in seconds, requiring zero manual intervention. Your contact records go from basic email addresses to comprehensive profiles containing company size, industry, job title, social profiles, and more—all available immediately for your sales team.