
Automated Intelligence at Work
How the Contact Enrichment Workflow Functions
Four Simple Steps to Rich Contact Data
- HubSpot Trigger: Workflow activates instantly when a new contact is created
- Get Contact: System retrieves the contact's basic information (typically just email)
- Clearbit Enrichment: API automatically discovers 85+ data points about the person and company
- Update Contact: All discovered information is automatically written to the HubSpot contact record
The entire process completes in seconds, requiring zero manual intervention. Your contact records go from basic email addresses to comprehensive profiles containing company size, industry, job title, social profiles, and more—all available immediately for your sales team.