Technical Workflow:

1. Trigger: Calendly booking creates a new calendar event
2. Filter: System identifies and processes only business emails
3. Enrichment: Clearbit automatically researches the contact and company
4. Data Processing: Information is formatted for CRM compatibility
5. CRM Update: Contact and company data is created or updated in HubSpot

Key Technical Features:

• Real-time processing ensures data is available before calls
• Intelligent filtering prevents wasting API calls on personal emails
• Comprehensive enrichment captures company size, funding, technologies used
• Flexible architecture allows substitution of alternative services (different CRM, booking tool, or enrichment service)