
The Pre-Call Research Problem
Time-Consuming Lead Research Hurts Productivity and Results
Current Pain Points:
- Sales reps spend 30-60 minutes researching each prospect before calls
- Research quality varies based on time available and rep diligence
- Critical prospect information is often missed or incomplete
- Limited call preparation leads to generic conversations
- Manual data entry creates inconsistent CRM records
The Impact:
- Fewer calls per day due to research overhead
- Reduced conversion rates from underprepared conversations
- Inconsistent customer experience across the sales team
- Valuable selling time lost to administrative tasks
With sales reps spending up to 65% of their time on non-selling activities, automating research represents a significant opportunity to reclaim productive selling time.