The Real Impact of Data Gaps

• Time Drain: Sales and marketing teams waste up to 95% of their time manually researching basic customer information
• Lost Opportunities: Incomplete profiles lead to generic outreach and missed personalization opportunities
• Scaling Bottlenecks: As your customer base grows, manual enrichment becomes impossible to maintain
• Data Inconsistency: Manual entry leads to errors, duplicates, and outdated information

The cost isn't just in hours lost—it's in the diminished effectiveness of every customer interaction and campaign you run with partial information.