The Automation Process Simplified

1. A webhook captures new user registration events in Intercom
2. The system extracts available identifiers (email, name) from Intercom
3. An HTTP request sends this data to ExactBuyer's API
4. ExactBuyer returns comprehensive user data including contact details and location
5. The workflow automatically updates the Intercom profile with all enriched information

This entire process happens in seconds, with zero manual intervention required after initial setup.