The Challenge: Making Sense of Unstructured Data

Businesses struggle with massive volumes of unstructured content - customer communications, documents, product descriptions, and more. Traditional keyword-based approaches miss context and meaning, leading to:

• Poor search experiences that miss relevant content
• Ineffective content recommendations and personalization
• Limited ability to match similar concepts expressed differently
• Challenges in organizing and categorizing information at scale

This creates friction in customer experiences, reduces operational efficiency, and prevents organizations from fully leveraging their information assets. What's needed is a way to understand the meaning behind words - not just the words themselves.