Current Challenges in Social Media Marketing:

• Time-intensive: Social media requires constant attention and regular posting
• Inconsistent execution: Manual posting leads to irregular scheduling and missed opportunities
• Reactive approach: Delayed responses to mentions and messages damage brand reputation
• Siloed data: Valuable social insights remain disconnected from other marketing systems
• Resource drain: Marketing teams spend excessive time on repetitive, low-value tasks

These challenges create significant opportunity costs, with marketing professionals spending up to 15 hours weekly on manual social media tasks that could be automated, allowing them to focus on strategy and creative work instead.