The Technical Foundation:

n8n connects with Keap through a secure API integration, enabling bidirectional data flow and action triggering between systems. The workflow typically follows this pattern:

1. Trigger: An event occurs (new lead capture, status change, etc.)
2. Data Retrieval: Relevant information is pulled from Keap or other connected systems
3. Logic Processing: n8n applies conditional logic to determine next steps
4. Action Execution: Automated actions are performed in Keap and other tools
5. Verification: Results are checked and additional processes triggered as needed

This framework supports simple automations like lead assignment, as well as complex multi-step customer journeys across multiple platforms - all without writing code.