Breaking Down Data Silos

Disconnected customer data leads to poor decision-making and suboptimal customer experiences. The Paddle integration solves this by:

• Automatically updating customer records in your CRM when subscription changes occur
• Syncing customer payment preferences and history with your support platform
• Creating customer segments in marketing tools based on subscription status
• Maintaining a single source of truth for customer subscription data

This integration eliminates the need for manual data exports and imports between systems. When customer information changes in Paddle, workflows can instantly update connected platforms, ensuring your team always works with the most current customer data across all touchpoints.