The Hidden Costs of Bad Email Data

Invalid email addresses create significant business problems:

• Wasted Marketing Budget: Every email sent to invalid addresses costs money but generates zero returns
• Damaged Sender Reputation: High bounce rates lead to email service providers flagging your domain
• Skewed Analytics: Invalid addresses in your database distort campaign performance metrics
• Lost Revenue: Potential customers with typos in their email never receive your communications

Without automated validation, businesses typically experience 5-15% invalid addresses in their databases, directly impacting bottom-line results and campaign effectiveness.