Why Landing Pages Underperform

Why Landing Pages Underperform

The Conversion Killers Most Businesses Miss

The Costly Conversion Gap

Most landing pages convert at just 2-5%, but top performers achieve 10-15%+ rates. This gap represents massive revenue potential most businesses never capture.

Common Conversion Killers:

  • Unclear value propositions that fail to resonate
  • CTAs that don't compel action or create friction
  • Visual design that distracts rather than guides
  • Missing social proof or credibility indicators

Traditional Solutions Fall Short:

  • A/B testing is slow and resource-intensive
  • CRO consultants charge $1,000s per analysis
  • Internal teams lack specialized expertise

The result? Most landing pages remain suboptimal, leaving significant revenue on the table month after month.