
Why Landing Pages Underperform
The Conversion Killers Most Businesses Miss
The Costly Conversion Gap
Most landing pages convert at just 2-5%, but top performers achieve 10-15%+ rates. This gap represents massive revenue potential most businesses never capture.
Common Conversion Killers:
- Unclear value propositions that fail to resonate
- CTAs that don't compel action or create friction
- Visual design that distracts rather than guides
- Missing social proof or credibility indicators
Traditional Solutions Fall Short:
- A/B testing is slow and resource-intensive
- CRO consultants charge $1,000s per analysis
- Internal teams lack specialized expertise
The result? Most landing pages remain suboptimal, leaving significant revenue on the table month after month.