The Hidden Cost of Facebook API Access

• Frequent Disruptions: Standard tokens expire within hours, breaking automated workflows
• Developer Dependency: Technical staff must regularly generate new tokens
• Security Risks: Credentials stored across multiple systems increase vulnerability
• Lost Productivity: Marketing teams wait for access restoration instead of executing campaigns
• Inconsistent Data: Analytics and reporting suffer from interruptions in data collection

For digital marketing teams, these disruptions create a ripple effect of delays across social media campaigns, content scheduling, and performance analytics that can significantly impact marketing effectiveness.