The Email Marketing Cost Trap

• Email marketing platforms charge based on subscriber count
• Costs increase dramatically as your list grows
• Up to 30% of collected emails are invalid or fake
• Poor deliverability rates hurt your sender reputation
• Invalid contacts waste storage and increase costs

As businesses succeed in growing their email list, they're penalized with higher monthly fees—while simultaneously paying to store invalid emails that damage campaign performance. This workflow breaks that cycle by implementing validation at the point of collection.