Why Image Optimization Matters - And Why It's Painful

• Time Drain: Manual conversion of hundreds or thousands of images consumes valuable staff hours
• Technical Complexity: Balancing image quality with file size reduction requires expertise
• Inconsistent Results: Manual processes lead to quality and naming inconsistencies
• Tracking Nightmares: Managing which images have been optimized becomes increasingly difficult at scale

The consequences are significant: slower website loading times translate directly to higher bounce rates, reduced conversions, and poor search engine rankings. Google's Core Web Vitals metrics now directly influence search rankings, making image optimization not just beneficial but essential for competitive SEO performance.