
The Hidden Costs of Downtime
Why Manual Monitoring Is No Longer Viable
Website downtime costs more than you think:
- Revenue losses of $5,600 per minute for the average business
- Damaged credibility and customer trust
- Wasted advertising spend driving traffic to inaccessible sites
- SEO penalties for persistent availability issues
Manual monitoring is inadequate because:
- Human checks are inconsistent and error-prone
- Staff can't monitor 24/7
- Problems are often discovered after customers report them
- No historical data is captured for pattern analysis
While commercial solutions exist, they become expensive when scaled across multiple websites and often include features you'll never use.