Current Pain Points in Social Media Management

• Social media teams waste hours manually checking for mentions
• Critical customer interactions often slip through the cracks
• Average response times exceed customer expectations by 4-6 hours
• Team members use inefficient processes to share and assign mentions
• No single source of truth for tracking mention history
• Coordination between social media and response teams creates bottlenecks

These inefficiencies directly impact:

• Customer satisfaction and loyalty
• Brand reputation management
• Team productivity and morale
• Opportunity costs from missed engagement