Current Challenges in Unsubscribe Management

• Delayed Awareness: Hours or days can pass before teams notice unsubscribes
• Compliance Risks: Failure to promptly honor opt-outs creates legal exposure
• Data Fragmentation: Unsubscribe information stays isolated in Customer.io
• Missed Opportunities: Without real-time alerts, win-back opportunities vanish
• Resource Drain: Staff manually checking dashboards and updating systems

These pain points lead to poor customer experiences, potential regulatory violations, and lost revenue opportunities. The most significant impact? Marketing teams spending up to 5 hours weekly on tasks that could be completely automated.