Measurable Business Benefits

• Improved Tracking Quality: Capture up to 30% more conversions that would be missed by pixel-only tracking
• Offline Event Integration: Connect in-store purchases and phone sales to your digital marketing efforts
• Enhanced Campaign Optimization: Provide Facebook's algorithm with more complete data for better targeting
• Reduced Campaign Costs: More accurate tracking leads to more effective ad spend and lower cost per acquisition
• Better Reporting: Get a complete picture of your customer journey and campaign performance
• Future-Proof Solution: Stay ahead of browser changes and privacy regulations with server-side tracking