Why Traditional Tracking Is Failing

• Browser Limitations: Privacy changes in Safari, Firefox, and Chrome restrict cookie usage and tracking capabilities
• Ad Blockers: Up to 40% of users now employ ad blockers that prevent Facebook Pixel from firing
• IOS Privacy Changes: Apple's App Tracking Transparency severely limits tracking on mobile devices
• Offline Conversions: Traditional pixels can't track in-store purchases or phone sales

The result? Incomplete data, inaccurate attribution, wasted ad spend, and campaigns optimized on partial information. This workflow provides a direct server-to-server connection to Facebook that ensures every valuable conversion is properly tracked and attributed.