How The Automation Works
Seamless event transmission from any data source
Technical Workflow Overview
Event Capture: The workflow can receive conversion data from multiple sources:
- Website events via webhooks
- CRM updates after sales calls
- E-commerce platforms after purchases
- Custom applications or databases
Data Processing: The system formats the conversion data according to Meta's requirements, including customer information, event details, and value data
API Transmission: Events are securely transmitted to Facebook via the Meta Conversions API with proper authentication
Event Verification: The system confirms successful delivery and handles any error responses