Current Pain Points in Marketing Lead Management:

• Marketing staff spend up to 2 hours daily on manual contact exports/imports
• 12% of new leads never make it to email campaigns due to human error
• Average delay of 24+ hours before new contacts receive marketing communications
• Inconsistent databases lead to targeting errors and campaign ineffectiveness
• Staff frustration with repetitive data entry tasks reduces team productivity

The Business Impact: These inefficiencies don't just waste time—they directly impact revenue by delaying lead nurturing, missing opportunities, and creating a disjointed customer experience that can reduce conversion rates by up to 15%.