Current Pain Points in Campaign Tracking:

• Time-Consuming: Marketing teams spend hours manually extracting UTM data from Shopify orders
• Error-Prone: Manual data entry introduces inconsistencies and missed attribution
• Delayed Insights: By the time data is processed, campaign optimization opportunities are missed
• Disconnected Revenue Data: Difficulty linking specific orders back to marketing channels
• Incomplete Attribution: Without automation, many conversion paths go untracked

These challenges prevent marketers from maximizing ROI and making data-driven decisions about which channels deserve increased investment and which are underperforming.