The Automation Workflow Process:

1. Twitter Integration connects to the platform's API and retrieves targeted tweets based on your specified search criteria

2. Smart Filtering Logic identifies each tweet's unique ID to ensure only new content is processed in subsequent executions

3. Data Transformation organizes tweet content, metadata, and engagement metrics into a structured format

4. Airtable Integration pushes the organized data to your custom-designed Airtable base

5. Scheduled Execution runs the entire process automatically at your preferred intervals

The system requires minimal setup - just connect your Twitter API and Airtable accounts to start collecting valuable social media intelligence.