Current Pain Points for Social Media Teams:

• Manually screening hundreds of Reels is extremely time-consuming
• Subjective analysis leads to inconsistent results and missed patterns
• Content creators spend hours watching competitors' videos
• No structured method to connect content characteristics with performance
• Difficult to scale analysis across multiple accounts
• Significant creative guesswork when attempting to replicate success

Business Impact: Teams waste valuable time on low-value tasks while missing crucial insights that could drive engagement and reach. Content strategies remain based on hunches rather than data, resulting in inconsistent performance.