Manual Monitoring: A Resource Drain

• Marketing teams check Meta Ads balances multiple times daily
• Campaign disruptions occur when balances deplete unnoticed
• Staff time is diverted from strategic activities
• Weekend and after-hours monitoring creates additional burden

The Real Business Impact: When campaigns pause unexpectedly due to insufficient funds, you face immediate performance drops, missed conversion opportunities, and potentially damaged campaign optimization algorithms that require time to recover when restarted.