Why Email Campaign Monitoring Is Broken

Today, most marketing teams face significant challenges with email campaign tracking:

• Marketing specialists spend hours manually checking delivery statuses in dashboards
• Critical delivery issues often go unnoticed for hours or even days
• Teams struggle to quickly identify bounced emails that require immediate attention
• Performance data must be manually exported and processed in spreadsheets
• Real-time visibility is non-existent, causing delayed responses

These inefficiencies not only waste valuable team time but also diminish campaign effectiveness and damage sender reputation when problems aren't addressed promptly. With email marketing ROI directly tied to timely follow-up and list hygiene, these manual processes represent a significant cost to your marketing operations.